A good score, I thought: I was halfway through my session on sustainability in China and its impact on business when I asked the group of students in front of me whether they think business should care about sustainability and the environment in their operations.
All hands went up to indicate, yes, business should care.
I had hoped to have some discussion at this point between students saying ‘yes’ or ‘no’. So I had to improvise a bit. But it was a good starting point to talk a little about why and in what way business should go about this.
My session was part of a week of events at the International Business School of Amsterdam University of Applied Sciences on the theme of Become a global citizen – Engage with the world.