Books with impact

A few weeks ago I posted my favourite books on China: what are must-read’s on this country if you want to get an idea of what is going on in this country, according to mthld of course.

But I don’t only read on China (and in that case, that list possibly would’ve been longer). Especially some of the books which I’ve read on the topic of sustainability and corporate social responsibility have made quite an impact on how I view these topics and what I have done about them in my personal life. But not only that, reading about these issues and getting a better understanding of them has also led me to work towards a career shift. I’m in the middle of this career shift right now in which I will combine the topics of international business and CSR much more than I have done so far. Exciting stuff.

More will follow about that later, for now – what are these books that have made such an impact?

Collapse by Jared Diamond
Diamond is the writer of another fascinating book (Guns, Germs and Steel) which is a recommended read as well – but for me this book is the more interesting of the two. In this book Diamond describes what made the difference for societies to either be successful or to fail. Often, according to Diamond, the reasons behind this are in part environmental and also dependent on how societies work with their natural environment. He sketches how caring for and maintaining the natural environment properly is a critical factor in the survival of a society. Fascinating reading, which gave me a much better understanding of longer term effects of environment and of not handling it as well as we should.

No Impact Man by Colin Beavan
Despite the title of this book, this book – and the one-week experiment that resulted from it, the No Impact Project – has probably influenced my personal life and the choices I make the most. The book is the result of one year living with no (or at least very minimal) impact on the environment in the middle of New York City. Colin Beavan’s year goes to a lot more extremes than is considered comfortable living, but it also shows what is possible. By participating in the No Impact Project (twice, and it’s starting again in the Netherlands in spring 2013) I’ve discovered much more about the possibilities of changes in your own behaviour towards a more sustainable way of living than I expected.

Prosperity without growth by Tim Jackson
Is continuous economic growth possible within the limits of the earth? Jackson argues that it isn’t , but he also argues that economic growth is not necessary for prosperity. However, this does require major changes in the current economic system, and in this book he explains some of them and how to make them work. Persuasive reading, and especially recommended if you are interested in the economic & business side of sustainability.

The necessary revolution by Peter Senge, and others
This is another book which looks at the more economic side of sustainability and the changes needed both to make business more sustainable but also how this will impact the rest of society. It looks at creating partnerships across society and how this will enable change to happen. Interesting ideas, and it contains good examples and best practices.

The ecology of commerce by Paul Hawken
This is an older book on the basics of what sustainibility means for business, and how business can work with this. Still worth a read.

With the amount of books written about CSR & sustainability of course there is a lot more out there. For the moment however, these are my personal favourites – and of course I am always curious to hear your’s. What is missing from this list?

On benefit corporations

On Tuesday night I attended the second CSR Meetup in Amsterdam which would be about the phenomenon of benefit corporations. A term I had never heard of before, so I was interested to learn more as it’s one part of social entrepreneurship.

I like the idea of social entrepreneurship where a social issue becomes central and contributing to a change on this issue is taken up as a business venture. This also seems to be an increasing phenomenon.

Taking on a social issue as a business, or at least making social issues central to how you do business, also means taking into account the concerns of all stakeholders. And not just the shareholder whose main objective is likely to be making the most profit. In the Netherlands this idea isn’t new at all: Dutch corporate law determines that a company needs to make the best decision for the company based on the interests of all stakeholders. However, in the US this is not the case. According to corporate law there the wishes of the shareholders – i.e. maximizing profit – are leading for company decisions. A more legal discussion on these differences can be read in this article by Sjoerd Kamerbeek.

The non-profit organisation B-Lab is working with businesses in the US to change this and it wants to introduce legislation that will make it legally binding to take all stakeholders into account and report on this for these types of corporations. Eleven states have so far passed this legislation which makes the legal environment for social enterprises much more secure.

B-Lab is doing a lot more than just this policy work which was the main topic of the CSR Meetup where the organisation gave an overview of their main activity: certifying companies for the B-Corp standards.

B-Corp is a certification scheme which aims to ‘shine the light’ on these companies with that community mission. It isn’t just about a product – for which there are many standards already – but looks at the whole of the company and whether it lives up to this premise and reports on it accordingly. So far, over 600 companies (one well-known example of which is Patagonia) have been certified, mainly in the US. Interest is this scheme is increasing in other countries and the organization is exploring which other countries would be interesting to expand to.

What I find most interesting about B-Corp is that it seems to turn around the premise of doing business and assesses a company on that. Many other certification & reporting schemes (GRI, ISO26000, MVO Prestatieladder, to name just a few that I know of) work with the idea that a company’s main concern is making a profit but they should do this responsibly – and this is where these certifications come in. B-Corp looks at it the other way around: a company is in it for the good of society and it’s, happily, making money doing so. How well does it live up to that premise, and, what is a company’s social impact, are the questions that B-Corp tries to answer.

The ideas behind B-Corp are interesting and it’s good to see it growing, though I can’t help wondering if there would also be a place for yet another certification scheme in the Netherlands. Consumers are already getting lost in the masses of eco- and sustainability labels on products: would one that is not about the product but about the company behind it be any less confusing or any more transparent? I also see that it is becoming more difficult for, especially, SME’s to figure out if CSR certification will be useful to them and if so, which scheme to use. Adding another option to the mix might only be counterproductive.

I haven’t made up my mind yet, despite an interesting evening of presentations and discussion. I am curious though to see what progress B-Lab will make in further positioning this scheme in the US and abroad. And most of all, how companies will respond.

De toekomst van werk

De afgelopen weken hebben bij mij vooral in het teken gestaan van werk, maar dan vooral: in welke vorm zou ik idealiter willen werken? Wat vind ik belangrijk in hoe ik werk, en bij mijn werk-/opdrachtgevers?

Stukje bij beetje begint daar een duidelijker beeld bij te ontstaan – en dat is eigenlijk ook een heel spannend proces. Ik ben de afgelopen tijd in dat proces ook een aantal uitdrukkingen tegen gekomen die mij enorm aanspreken en inspireren. Hieronder een paar van die uitdrukkingen (want een blog – of in elk geval dit blog – is tenslotte bedoeld om ideeën mee te delen):

> Ondernemer van je eigen talent

> Mens- & talentgericht werken

> Zelfstandig professional, met vooral daaraan gekoppeld de volgende regels uit het boek Society 3.0 waar ik al eerder aan refereerde:

Mensen hebben geen organisatie meer nodig om inkomen te verwerven. Ze werken tegelijkertijd voor en binnen verschillende netwerken en kiezen zelf welk netwerk hun ‘inzet’ verdient.

En als laatste, misschien wel de kreet die het meest mijn gevoel bevestigt van hoe de moderne arbeidsmarkt er uit zou (moeten) zien

> Loyaal aan je vak, in plaats van aan je werkgever