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The makings of a business event: CSR in China

Yesterday I wrote about the Crossing Continents event that I attended earlier this week. Not only was this interesting to attend because of the topics discussed – but also because it served as inspiration: next week will see the start of promoting an event on CSR in China – to be held on December 11th – so getting a look at how others format these types of events is very useful (even if I’ve seen many throughout my career so far).

The first ideas and talks about this event probably started in July, so if I’ve learnt anything from pulling this event together: you need a lot of time!

Much of that time since then has been spent talking to different people and organisations to find partners for this event. Because of course different elements are needed to make this afternoon successful such as location, access to speakers and – importantly – a network amongst the target group of this event.

I’ve taken the initiative to organize this afternoon on CSR in China as I think that this is a topic that is not that much on the agenda of Dutch businesses (especially, SME’s) active in China. Of course, plenty of companies do think about the themes connected with responsible business in China which can be as various as factory safety, overtime issues, environmental waste or corruption. Yet, whenever I talk to companies about doing business in China – dilemma’s around responsible business practices don’t really seem to be part of this.

With increasing attention on CSR (the textile industry is a good example) I thought it was time to pull together the issues that are part of CSR in China. And importantly: what this means in practice for Dutch SME’s who do want to start thinking about – and acting on this.

So I’m happy that now we are nearly there: I’m waiting for confirmation from the last speakers and we’re planning to start promoting this event after the weekend. Which is when it will finally become real which I’m very excited about. With ‘we’ I of course include the partner organisations that have now committed to this event and I’m looking forward to sharing the details of who is involved and what the afternoon will be like.

If you want to be kept informed of the programme and other details, send me a message so that an invite will be on your way when it becomes available!

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