Fair fashion: a personal exploration

Hopefully some of you can relate to this situation. When you find the perfect dress (or jacket, skirt, etc), but then before paying at the counter you think you should also really ask the staff if they can tell you anything about the brand’s CSR policy or about local production circumstances. I.e. does the brand you are intending to buy from operate responsibly? Of course, the staff doesn’t know. I’ve never actually had an answer that made sense when asking this question.

So what do you do? Put back the gorgeous dress because you don’t know how the brand does business, or do you buy it anyway (thereby negating any impact your question might have made: clearly you don’t care at all)?

Yes, sometimes these are the questions that I go shopping with. (And yes, I’m good at making my life difficult)

Of course, when talking about international CSR policies of companies in the Netherlands, you quickly hit the textile industry where this has been a major issue this past year, spurred on by the incidents in Bangladesh. The collective industry has come out with an action plan with the objective to drastically improve the supply chain of Dutch companies in this sector.

Increasing transparency

But another thing that is related to this is being transparent about what a company does, and what its supply chain looks like: what do brands show and say about their business operations? I believe that increased transparency will help a lot in encouraging responsible business practices. If a consumer can tell where the clothing he or she is planning to buy has been produced and how, this can (hopefully) influence someone to buy the better product (though, of course, there will be many a dilemma like the one mentioned above). I’ll soon share a project I’m working on with CHFC that aims to contribute to increasing that transparency.

Where to find information?

But in the meantime: I want to know where the things I wear are made, and how. There are different websites where you can find fair fashion brands (such as here or here) which helps of course. But what about the brands I already wear? And sadly, I can’t really find reliable information on those on, for example, GoedeWaar or Rankabrand.

So I’m intending to take you on a bit of a personal exploration – and you’ll get to know my wardrobe as we go too 😉

I’m starting with two of my favourite brands: Skunkfunk & Nümph. And they couldn’t be further apart on this topic: Skunkfunk has an extensive page on sustainability, while Nümph has nothing. I’ve sent them an email to ask…

To be continued.

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